Privacy policy

This Privacy Policy describes how ithenticbeauty.com (the "Site" or "we") collects, uses, and discloses your personal information when you visit the Site or make a purchase.

Collection of personal information

When you visit the site, we collect certain information about your device, your interaction with the site and information necessary to process your purchases. We may also collect additional information when you contact us for customer support. In this privacy policy, we refer to any information that can uniquely identify an individual (including the information below) as "personal information". See the list below for more information about what personal information we collect and why.

Device information

Examples of Personal Information Collected: Web browser version, IP address, time zone, cookie information, which sites or products you view, search terms, and how you interact with the site.
Purpose of the collection: to accurately load the site for you and to perform analysis on the use of the site in order to optimize our site.
Source of Collection: Automatically collected when you visit our site using cookies, log files, web beacons, tags or pixels [ADD OR SUBTRACT OTHER TRACKING TECHNOLOGIES USED].
Disclosure for Business Purposes: Shared with our Processor Shopify [ADD OTHER SELLERS WITH WHOM YOU SHARE THIS INFORMATION].
Order information

Examples of personal information collected: name, billing address, shipping address, payment information (including credit card numbers [INSERT OTHER PAYMENT TYPES]), email address, and phone number.
Purpose of Collection: To provide you with products or services to fulfill our contract, process your payment information, arrange for shipping and provide you with invoices and/or order confirmations, communicate with you, screen our orders for potential risk or fraud, and, consistent with the preferences you have shared with us, provide you with information or advertisements related to our products or services.
Source of collection: collected from you.
Disclosure for a business purpose: Shared with our processor Shopify [ADD OTHER SELLERS WITH WHOM YOU SHARE THIS INFORMATION. EXAMPLE: SALES CHANNELS, PAYMENT GATEWAYS, SHIPPING AND FULFILLMENT APPS].
Customer support information

Examples of Personal Information Collected: [CHANGES TO THE INFORMATION LISTED ABOVE OR ADDITIONAL INFORMATION AS NECESSARY]
Purpose of the collection: To provide customer support.
Source of collection: collected from you.
Disclosure for Business Purposes: [ADD ALL SELLERS USED TO PROVIDE CUSTOMER SUPPORT]
[INSERT OTHER INFORMATION YOU COLLECT: OFFLINE DATA, PURCHASED MARKETING DATA / LISTS]

[INSERT THE FOLLOWING SECTION IF AGE RESTRICTION IS REQUIRED]

Minors

The Site is not intended for persons under [INSERT AGE]. We do not knowingly collect personal information from children. If you are the parent or guardian and believe that your child has provided us with personal information, please contact us at the address below to request removal.
Share personal information

We share your personal information with service providers to help us provide our services and fulfill our contracts with you, as described above. For instance:

We use Shopify to power our online store. You can read more about how Shopify uses your personal information here: https://www.shopify.com/legal/privacy.
We may share your personal information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
[INSERT INFORMATION ABOUT OTHER SERVICE PROVIDERS]
[INCLUDES THE FOLLOWING IF USING REMARKETING OR TARGETED ADVERTISING]

Behavioral advertising

As described above, we use your personal information to provide you with targeted advertisements or marketing communications that we believe may be of interest to you. For instance:

[INSERT IF APPLICABLE] We use Google Analytics to help us understand how our customers use the site. You can read more about how Google uses your personal data here: https://policies.google.com/privacy?hl=nl You can also opt out of Google Analytics here: https://tools.google.com/dlpage/ gaoptout.
[INSERT IF YOU USE A THIRD PARTY MARKETING APP COLLECTING INFORMATION ABOUT BUYER ACTIVITY ON YOUR SITE] We share information about your use of the Site, your purchases and your interaction with our advertising on other websites with our advertising partners. We collect and share some of this information directly with our advertising partners, and in some cases through the use of cookies or other similar technologies (which you may agree to depending on your location).
[INSERT OTHER ADVERTISING SERVICES USED]
For more information about how targeted advertising works, please visit the Network Advertising Initiative ("NAI") educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by:

[INCLUDING OPT-OUT LINKS FROM WHICH SERVICES ARE USED. COMMON LINKS INCLUDE:

FACEBOOK - https://www.facebook.com/settings/?tab=ads
GOOGLE - https://www.google.com/settings/ads/anonymous
BING - https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads]
In addition, you can opt out of some of these services by visiting the Digital Advertising Alliance opt-out portal at: http://optout.aboutads.info/.

Using personal information

We use your personal information to provide our services to you, including: listing products for sale, processing payments, shipping and fulfilling your order, and keeping you informed about new products, services and offers.


Legal basis

In accordance with the General Data Protection Regulation ("GDPR"), if you are a resident of the European Economic Area ("EEA"), we process your personal data on the following legal bases:

Your consent;
The performance of the contract between you and the site;
Compliance with our legal obligations;
To protect your vital interests;
To perform a task that is performed in the public interest;
For our legitimate interests, which do not override your fundamental rights and freedoms.
Retention

When you place an order through the site, we will keep your personal information for our records unless and until you ask us to delete this information. Please see the "Your rights" section below for more information about your right to erasure.

Automatic decision making

If you are a resident of the EEA, you have the right to object to processing based solely on automated decision-making (including profiling), where that decision-making has legal effects on you or otherwise significantly affects you.

We [DO / DO] participate in fully automated decision-making that has a legal or otherwise significant effect on the use of customer data.

Our processor Shopify uses limited automated decision-making to prevent fraud that will not have legal or otherwise significant consequences for you.

Services that include elements of automated decision-making include:

Temporary list of IP addresses associated with repeated failed transactions. This denylist persists for a small number of hours.
Temporary list of credit cards associated with IP addresses whose list has been rejected. This denial list persists for a small number of days.

GDPR

If you are a resident of the EEA, you have the right to access the personal information we hold about you, to transfer it to a new service and to request that your personal information be corrected, updated or deleted . To exercise these rights, please contact us using the contact details below [OR INSERT ALTERNATIVE INSTRUCTIONS FOR SENDING ACCESS, ERASURE, CORRECTION AND PORTABILITY REQUESTS].

Your personal data will initially be processed in Ireland and then transferred outside of Europe for storage and further processing, including to Canada and the United States. For more information on how data transfers are GDPR compliant, see Shopify's GDPR White Paper: https://help.shopify.com/en/manual/your-account/privacy/GDPR.

Cookies

A cookie is a small amount of information that is downloaded to your computer or device when you visit our site. We use a number of different cookies, including functional, performance, advertising and social media or content cookies. Cookies improve your browsing experience by allowing the website to remember your actions and preferences (such as login and region selection). This means you don't have to re-enter this information every time you return to the site or scroll from one page to another. Cookies also provide information about how people use the website, for example whether it is their first visit or whether they are a frequent visitor.

We use the following cookies to optimize your experience on our site and to provide our services.

Cookies necessary for the operation of the store

Name Position
_ab Used in connection with admin access.
_secure_session_id Used in connection with navigating through a storefront.
shopping cart Used in combination with shopping cart.
cart_sig Used at checkout.
cart_ts Used during checkout.
checkout_token Used at checkout.
secret Used during checkout.
secure_customer_sig Used in connection with customer login.
storefront_digest Used in connection with customer login.
_shopify_u Used to facilitate updating customer account information.
Reporting and analysis

Name Function
_tracking_consent Tracking preferences.
_landing_page Track landing pages
_orig_referrer Track landing pages
_s Shopify Analytics.
_shopify_fs Shopify Analytics.
_shopify_s Shopify Analytics.
_shopify_sa_p Shopify analytics related to marketing and referrals.
_shopify_sa_t Shopify analytics related to marketing and referrals.
_shopify_y Shopify Analytics.
_y Shopify Analytics.

How long a cookie remains on your computer or mobile device depends on whether it is a "persistent" or "session" cookie. Session cookies remain active until you stop browsing and persistent cookies remain active until they expire or are deleted. Most of the cookies we use are permanent and expire between 30 minutes and two years from the date they are downloaded to your device.

 

You can manage and manage cookies in several ways. Please note that deleting or blocking cookies may negatively impact your user experience and areas of our website may no longer be fully accessible.

Most browsers automatically accept cookies, but you can choose whether or not to accept cookies through your browser settings, often found in your browser's "Tools" or "Preferences" menu. For more information about changing your browser settings or blocking, managing or filtering cookies, please refer to your browser's help file or via sites such as www.allaboutcookies.org.

In addition, please note that blocking cookies may not completely prevent how we share information with third parties, such as our advertising partners. To exercise your rights or opt-out of certain uses of your information by these parties, please follow the instructions in the "Behavioral Advertising" section above.

Do not track

Please note that because there is no consistent industry understanding of how to respond to "Do Not Track" signals, we do not change our data collection and usage practices when we detect such a signal from your browser.

Changes

We may update this Privacy Policy from time to time to, for example, reflect changes in our practices or for other operational, legal or regulatory reasons.

Contact

For more information about our privacy practices, if you have any questions or if you would like to make a complaint, please contact us by email at lindsay@ithenticbeauty.com or by post using the details below:

Ithentic Beauty attn Verswyvel Lindsay
Zemstbaan 165/1, 2800 Mechelen Belgium

Last updated: 28/05/2021
If you are not satisfied with our response to your complaint, you have the right to lodge your complaint with the relevant data protection authority.